Amalgamated Plantations Private Limited (APPL), the second largest tea-producing company in the country, will be offering its spice products under the brand name Anshi.
Anshi means “God’s gift” in Sanskrit.
The company commissioned Amalgamated Spice Park, the largest spice-processing plant in the Northeast which is housed at a state government industrial facility at Kaliabor in Nagaon district on July 29.
A senior official of the APPL said in order to be more customer-centric and offer some of its products directly to end-consumers, it has decided to market them under the umbrella brand Anshi.
“It would encapsulate and connote everything that the APPL’s products would offer. Its place of origin and the resultant goodness in health and taste that only natural foods can promise,” he said.
The unit is spread across 6.2 bighas with a built-up area of 30,000 square feet.
“The Spice Park aims to promote the indigenous spices of the Northeast through fair price, value additions and creating market linkages in domestic and international markets for the spice-farming fraternity,” the official said.
It will have three processing lines – one for tuber spices like ginger and turmeric, second for seed spices like black pepper, coriander, mustard and the third one for chilli processing.
Many of the spices have been sourced from spice-specific clusters identified at various locations in the region.
The company at present grows only black pepper and has planted over three lakh trees.
“In the next two years, this figure will be approximately seven lakh trees. The current production is 40 tonnes and on maturity this figure will exceed 600 tonnes,” the official said.
Black pepper is the most-traded spice in the world. It is known as the king of spices for its hot, biting flavour and pungent aroma.
The plan at present is to sell spices to manufacturers across the country. Spices would be available at its kiosks in Assam and the Dooars. Exports will be planned at a later stage.
“The unit has been designed to address sustainability issues through initiatives in water and waste management, use of alternative sources of energy and landscaping for improving air quality,” the official said.
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